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2024 Pillars

BIA MISSION

Downtown Midland is an association that acts on behalf of its member merchants, restaurants, businesses and landowners, along with the Town of Midland, to ensure that downtown Midland is a safe, vibrant, thriving and prosperous community in the Heart of Georgian Bay.

Strategic Pillars

These 5 strategic pillars are the backbone of the BIA’s 2024 strategy to support a thriving and prosperous, safe and vibrant community.

They are the focused priorities that outline the methods by which we achieve our goals and mission.

The BIA Board will prioritize these to achieve positive change and engagement to support all Downtown Midland BIA members.

Promotion & Events

  • Overall promotion of downtown Midland and the routine events that drive more people to Midland’s core.
  • Establishing consistent engagement, communication, and marketing of Downtown Midland through five key initiatives.

Beautification & Signage

  • Managing the visual experience of the downtown and coordinating seasonally to create a delightful and memorable experience for visitors.
  • Providing clear signage to support an enjoyable downtown experience.

Amenities & Security

  • Ensuring the daily experience of the community, tourists and BIA members is positive, safe, and easy. This means making sure the area is safe, clean, and simple to be in downtown Midland. 

Expansion & Fulfillment

  • Driving expansion of the BIA boundaries and working to fill vacancies.
  • Collaborate with the town and others to address condemned buildings.

Alignment & Communication

  • Bring together the business and property owners of the BIA area to align and collaborate on downtown initiatives, operating hours, events, beautification, etc.
  • Keep members aware of and include them in activities.

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