The BIA Board will prioritize these to achieve positive change and engagement to support all Downtown Midland BIA members.
1 Promotion & Events | 2 Beautification & Signage | 3 Amenities & Security | 4 Expansion & Fulfillment | 5 Alignment & Communication |
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Overall promotion of downtown midland and the routine events that drive more people to Midland's core. Establishing consistent engagement, communication, and marketing of Downtown Midland through five key initiatives. | Managing the visual experience of the downtown and coordinating seasonally to create a delightful and memorable experience for visitors. | Ensuring the daily experience of the community, tourists and BIA members is positive, safe, and easy. | Driving expansion of the BIA boundaries and working to fill vacancies. Collaborate with town and others to address condemned buildings.
| Bring together the business and property owners of the BIA area to align and collaborate on downtown initiatives, operating hours, events, beautification, etc. |